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آرشیو :
نسخه پاییز 1399 - جلد اول
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نوع مقاله :
پژوهشی
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موضوع :
موضوعی تعریف نشده!
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نویسنده/گان :
داود مژدکانلو
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کلید واژه :
ارزش های فرهنگی ایرانیان، رفتار خرید آنی، کالای مصرفی.
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مراجع :
[1] Babin, B. J. & Babin, L. (2001). Seeking something different? A model of schema typically consumer affect. Purchase intentions and perceived shopping value. Journal of Business research, 54(2): 89-96.
[2] Beatty, S.E. & Ferrel, M.E. (1998). Impulse Buying: Modeling its precision. Journal of Retailing, 74(2):169-191.
[3] Hausman, A. (2000). A multi-method investigation of consumer motivation in impulse buying behavior. Journal of consumer marketing, 17(5): 403-419.
[4] Herabadi, A.G., Verplanken, B. & Van knippenberg, A. (2001). Individual
differences in impulse buying tendency: Feeling and no thinking. European Journal of personality, 15(S1): S71-S83.
[5] Heydarzade, K. (2010). Immediate purchase on the Internet. Islamic Azad
University, Qazvin, Iran. (in Persian).
[6] Hofstede, G. & Hofstede, G.J. (2005). Cultures and organizations, software of the Mind. McGraw-Hill.
[7] Kacen, J.J. & Lee, J.A. (2002). The influence of Culture on Consumer impulsive Buying Behavior. Journal of Consumer psychology, 12(2): 163-176.
[8] Karami, M. (2008). Fundamental review of cultural values on the behavior of
consumers in both traditional and modern retail in Iran. Phd Thesis. Faculty of Management, University of Tehran. (in Persian).
[9] Nayeem, T. & Casidi, R. (2012). The role of culture in low involvement purchase decisions. Australian and New Zealand Marketing Academy Conference (ANZMAC 2012). Adelaide, South Australia, Australia, 03-05 December.
[10] Nazari, M. & Ghaderi Abed, A.M. (2012). Developing a Model to Evaluating
Effective Factors on Impulse Buying Behavior. Journal of Business
Management, 3(10): 127-141. (in Persian).
[11] Park, E.J. & Forney, J.C. (2006). Cultural impact on impulse Buying of Consumer the USA and KOREA. Journal of marketing and management Bradford, 10(423): 1-4.
[12] Rook, D.W. & Fisher, R. J. (1995). Normative influences on impulsive buying behavior. Journal of consumer Research, 22(3): 305-313.
[13] Rook, D.W. (1987). The buying impulse. Journal of Consumer Research, 14(2): 189-199.
[14] Schwartz, S.H. (2003). A proposal for Measuring value orientations across Nations.7 in questionnaire Development Report of the European social survey.
[15] Retrieved from: http://www.europeansocialsurvey.
[16] Silvera, D.H., Lavack, A.M. & Kropp, F. (2008). Impulse buying: the role of affect, social influence and wellbeing. Journal of Consumer Marketing, 25(1): 23-33.
[17] Stern, H. (1962). The significance of impulse buying today. Journal of marketing, 26(2): 59-62.
[18] Thomas, M. (2000). Marketing paradise: Citizen professionals on Road To paradise (via Damascus). Marketing intelligence and planning, 18(6/7): 321-327.
[19] Zhang, Y. & Wang, F. (2010). The relationship between impulse buying, negative evaluations and brand loyalty. Business School, Beijing Technology and Business University, Beijing, China.
- صفحات : 1-12
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